United Colors of Benetton

Problem: Many young people don't really care about organ donations. How do we make it relevant and appealing for them to become an organ donor? 

Solution: We will reward those who register as an organ donor with an outfit of their choice to wear for their funeral and also a chance to be featured as a live model for United Colors of Benetton. We raise campaign awareness by using print, interactive and outdoor ambience.

Partners: Jaime Flynn, Trym Bjarkoy and Gabriel Morais